The Marketing Maze

The legal marketing industry has earned its reputation for long contracts, fuzzy reporting, and big promises that don’t translate into signed cases. In this live webinar, Trial Lawyer’s Journal No. 02 contributors Conrad Saam, founder of Mockingbird Marketing, and Gyi Tsakalakis, founder of AttorneySync, unpack what personal injury firms should actually look for in a marketing agency — and what should immediately raise red flags.

For information about how we collect, store and use your personal data, please read our Terms of Service and Privacy Policy.

Learn the digital marketing trends PI firms need to know

📅 Live Webinar: Thursday February 5th
⏰ 12:00 p.m. Pacific / 3:00 p.m. Eastern
💻 Online | Free Registration
⭐ Extras: Bring your questions!

Grounded in their TLJ No. 02 article Marketing Maze: Finding the Best Legal Marketing Agency for Your Firm and expanded with a candid discussion of 2026 digital marketing trends, this session goes beyond tactics. You’ll learn how to evaluate agencies based on business outcomes, transparency, exclusivity, and control, not vanity metrics — so your marketing investment drives real consultations, not just traffic charts.

How to spot agency red flags — data obfuscation, vanity metrics, and overlapping long-term contracts
Why legal-specific experience matters (especially in PPC and competitive search markets)
What metrics actually matter to firm growth in 2026 and which ones are easily manipulated
How AI, paid search economics, and zero-sum competition are reshaping legal marketing decisions

Conrad Saam

After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal,” Conrad is the author of Own the Map, published by the American Bar Association and The FindLaw Jailbreak Guide, co-host of Lunch Hour Legal Marketing with Gyi Tsakalakis, a Google Small Business Advisor, and held positions for various ABA’s Practice Management marketing committees. A semi-professional bridge arsonist, Conrad enjoys publishing Cease and Desist letters from unscrupulous legal marketing vendors. He once bought the keyword “mesothelioma lawyer” for $4.76. Conrad is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers duped into buying a $700 annual subscription to a plaque.

Gyi Tsakalakis

Gyi Tsakalakis is the founder and president of AttorneySync, a digital marketing agency targeted at lawyers. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He founded AttorneySync to provide lawyers with improved digital marketing strategies.

Gyi is also president of EPL Digital, an SEO, search engine marketing and analytics company. He is a member of Apcero, LLC, a firm dedicated to equipping people with knowledge and resources to make informed consumer decisions and the Forbes Agency Council. Gyi regularly writes and speaks on online legal marketing and technology in Chicago and beyond.